Ancestry unveils Australian-produced digital content series focused on diversity

Family history website Ancestry has launched an Australian-produced digital content series based on DNA analysis of residents in a Bondi Beach apartment building.

ancestry-dna-stills-06

Ancestry’s content series focuses on 17 residents who live in an apartment complex at Bondi Beach.

Created by hellofuture.tv, ‘It’s a small world’ takes 17 residents of an apartment building on a journey into their DNA history, through tests completed by AncestryDNA analysis programs.

The four-part online series, led by Brad Argent, Ancestry’s international commercial development director, delves into the heritage of randomly select residents who represent 26 ethnic regions across the world.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.