Andrew Livingston new CEO of Initiative

Mediacom’s Andrew Livington is to be the next CEO of rival agency Initiative. He replaces Tracie Michael.

According to the announcement from Initaitive’s parent company Mediabrands, Livingston – who handed in his notice last night – was the managing director designate at Mediacom Sydney. Mediacom CEO Toby Jenner told Mumbrella this was not true.

Livingston was head of client communications planning at Mediacom.

Mediabrands executive chairman Tajer said in a statement: “The criteria for selecting the CEO of Initiative was to identify the best candidate in a new class of media agency management and someone who would enable us to realize the amazing talent and potential within Initiative Australia.