Andy Lee steps outside his comfort zone for Ten’s new show The Cube

The Ten Network is betting big that Andy Lee’s star power can make UK-created gameshow, The Cube, a success in Australia. Mumbrella’s Zanda Wilson caught up with the host to find out what drew him to the project.

Ten’s new game show The Cube premieres this evening at 7:30pm, with radio and television personality Andy Lee as host.

The show is going up against Nine’s proven Married At First Sight, which returned to just under a million metro viewers earlier this week.

Ten will be wagering that with the effervescent Lee at the helm, that the concept, which has already aired over ten seasons from 2009 to 2015 in the UK as ‘The Million Pound Cube’, will really kick off in Australia.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.