Angostura has its own take on political negativity with new print campaign
Angostura Lemon, Lime and Bitters has launched a print campaign today to coincide with the one year anniversary of Kevin Rudd’s deposition as Australian Prime Minister, reassuring Rudd that being a little bitter is okay.
The campaign, created by Sydney agency Cabana Boys, launched in The Age and Sydney Morning Herald papers today.
It was inspired by a new Liberal party advertising campaign depicting Kevin Rudd and Julia Gillard as lemons and Greens leader Bob Brown as a lime, said Nathan Forde, national marketing manager of the drink’s Australian distributor island2island Beverage Company.
Bad strategy. There’s nothing for the Angostura brand to gain from this. It smacks of ‘me too’ thinking, and negativity that doesn’t fit the brand. One minute, they’re using a Colombian to promote their heritage, the next, dumping on an AUS politician to appear relevant.
Yuck.
Amaze Balls