Anheuser-Busch InBev ecommerce leader Martin Suter to headline Mumbrella Retail Marketing Summit

January 18, 2019 9:53

Anheuser-Busch InBev head of China digital ecommerce, Martin Suter, will fly in from Shanghai to present the headline keynote focusing on ecommerce innovation at the Mumbrella Retail Marketing Summit in Sydney on March 21.

AB InBev’s Suter will fly in from Shanghai to present the headline keynote

Suter, who has worked in both New York and Shanghai for the company, as well as holding other senior business development and marketing positions around the world, will explain why the Chinese ecommerce market is leading the world in terms of volumes, penetration and innovation and how it is not a unique market, but a first mover which other markets can learn from.

He will also look at global ecommerce solutions, sharing innovations he has worked on using the global Budweiser campaign for the 2018 FIFA World Cup as a case study.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.