Animal rights group behind banned ‘graphic violence’ ad parts ways with agency – work deemed not shocking enough
An anti-animal testing group has parted ways with its agency – because the agency’s work was not shocking enough.
Against Animal Cruelty Tasmania and Choose Cruelty Free appointed ad agency Rhubarb & Custard in April after the group’s ad – which featured a battered woman with make-up being applied to her face by a dog – was banned by the Ad Standards Bureau.
The outdoor ad, which had been up for a year, was taken down after a single complaint to the ad watchdog for ‘unjustified graphic violence’.
So the client and agency didnt see eye-to-eye, ok move on. Nothing unusual in that. But do we really need to see the agency’s concepts? What a strange article.
I like the bunny in makeup. Now can you please stop showing that first ad on Mumbrella? Seriously ruining my lunch.
I agree with the above comments. I didn’t want to see this image in the first place and I certainly don’t want to see it almost every time I read a new post on Mumbrella. Could you please remove it from this article and NOT post it again.
You have a problem with the advertisement? Seriously?
That’s nothing compared what the animals that are being tested on are going through. More people should actually be educated in this.
Ruining your lunch?…First world problems.
So it’s ok for WorkSafe to use disfigured (or battered) people as part of their safety campaign (which is great by the way), but it’s not ok for AACT? What’s the difference?