Anita Zanesco reunites with Dani Bassil at M+C Saatchi

August 27, 2025 9:19

M+C Saatchi Group’s new CEO Dani Bassil has appointed Anita Zanesco to the newly created role of chief marketing officer.

Zanesco will work with Bassil and the core leadership team across Sydney, Melbourne, and Auckland to spearhead the group’s growth strategy.

Her responsibilities will include new clients and capabilities, as well as “supercharging” existing clients to make sure they are accessing the agency’s offerings across advertising, PR, social and influence, sports and entertainment, consulting, and production.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.