Annick Perrin shifts from Ikon to Initiative

Ikon Communications’ joint Sydney MD Annick Perrin has been hired as managing director of rival agency Initiative Sydney.

Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.

The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Her career achievements and ambitions for the future totally connect with the challenges and opportunities for our clients, as well as the plans and goals we have for Initiative. One of her greatest skills is that she totally engages with people within the agency and with clients, a practice that will impact our culture in a most positive way.”

Perrin moves into the role at the end of October.