Announcing Mumbrella360 – and how you can be involved
So I’ve got some news about Mumbrella.
We’re organising a conference. A big conference.
We’re calling it Mumbrella360. Its first outing will be over two days in Sydney in early June.
And this is where you – and the rest of the industry – comes in.
Interesting idea of course and one I will watch with interest. But do I wonder about the voting system in that he/she who has the most followers on Twitter, friends and ‘likers’ on Facebook etc wiil attain the most votes – maybe regardless of content? Just a thought.
so basically its an Unconference like BarCamp?
Sounds like a good idea – the one’s i’ve mostly participated in are for the tech industry. It originally came from FooCamp by Tim O’Reilly.
Have one in melbourne.
Tim,
Sounds interesting – good to hear you’re having a go at something fresh – however 45 minutes is a long time – I really enjoyed the Battle of Big Thinking format (15mins) as people just had to get on with explaining their point, rather than trying to subtly sell their company/ product, plus if they were rubbish/not relevant it was over soon enough.
So you’re staging a conference, and instead of paying a conference producer to research and come up with suggested themes, and then approach companies about participating in speaking opportunities, you are asking the market to come up with the ideas and content, and then shamelessly pretending this is a new and cutting edge concept…. Hmmmm.
Hi Crunchie,
Thanks for your question.
Most sessions will still be driven by the Mumbrella team. I guess I am that conference producer even if I haven’t given myself that title – and most of the content will be insopired by the topics I write about and our readers discuss on Mumbrella every day. So the one thing I’m not short of is themes.
However, the media and marketing industry is full of interesting, clever, creative people, who want to see good content, and to share good content. Many of them will, I’m sure, have better ideas than me. The couple of dozen responses I’ve had since launching this call yesterday suggests that’s probably correct. Why wouldn’t I open it up to the whole industry?
As I say, we’ve got four streams and two days. There’s time for both.
If that doesn’t grab you, then don’t get involved. That’s cool.
But the early signs are, there are plenty of people, agencies and organisations who welcome the chance to contribute to the conversation.
Cheers,
Tim – Mumbrella
Will uni students who are studying marketing be able to attend? Will there be sessions for a career in marketing? Would this be a good networking opportunity for me? Would it be worth flying up from Melbourne to attend? Will there be one held in Melbourne (like at Jeffs shed?)
Hi Marketing Student,
Thanks for the question – and your interest.
Hopefully, yes, you would get plenty out of it.
I’d be happy to talk to course providers about offering a limited number of places for students. There are no immediate plans for a Melbourne event, although it’s on our wish list.
Cheers,
Tim – Mumbrella
Cheers,
Tim – Mumbrella
Tim, the melbourne question? 🙂
Hi Thomas,
As above. No plans just yet, but with previous Mumbrella things such as Question Time and our movie nights, we’ve done Melbourne as quickly as we can.
After Sydney, Melbourne has our next biggest audience, so clearly it makes sense. But it would be biting off slightly more than I could chew to do it until we’ve got the first one out of the door!
Cheers,
Tim – Mumbrella
I am with Thomas – one in Melbourne would be fantastic! Understand the effort involved to stage one of these events though but it would be great to have one here as soon as it is possible.