Annual 2015: Social media fails

January 1, 2016 12:00

Once again brands big and small proved the basic principles of social media etiquette are too hard to grasp for some. Here Simon Canning wraps the biggest #fails of 2015.

Fresh in Our Memories: Woolworths.

As social media fails go, Woolworths’ ham-fisted attempt to honour the ANZACS will long live fresh in our memories.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .