Another car ad falls foul of ad watchdog, with Ford in trouble for showing ‘reckless’ driving
Ford’s television commercial for its Ranger Raptor has been banned by the ad watchdog for its focus on speed acceleration, revving engine sounds and the scene which shows all four wheels leaving the ground.
Ad Standards said the ad features scenes which “would constitute unsafe driving” and used driving techniques which are “reckless”.
Complaints to Ad Standards said the type of driving in the ad is “very dangerous” and shouldn’t be allowed on TV.
It’s unfortunate that we need to idiot proof everything, anyone watching this ad with half a brain knows not to drive like this on the road.
Survival of the fittest if you ask me.
Better ban the V8s, formula One, targa, and every movie with a car scene.
Agree.
What a needless ad, it has completely missed the point. It’s as if Ford think the target market for this kind of vehicle would be interested in testing the bespoke off-road features of their ford ranger off road. Ludicrous.
Driver has a helmet – just like reckless drivers don’t.
Unfortunately it is those who don’t even have half a brain who will try to mimic that kind of footage.
But it’s ok to let your kids watch WWE or MMA.
OMG! All the offroad adventure shows on a sunday. Nup, get rid of those too. Grow some brains TV ad standards police.
Looks like it’s the end of the World rally championships……and there on public roads and forestry tracks. IDIOTS!
so where’s the RECKLESS bit ??? they’ll now have to ban rally and circuit racing events on TV (how is there any diffence between the two???)…. the death of common sense, UNBELIEVABLE, next you’ll have to wear a crash helmet in an elevator!!