Ansell spells end for Durex’s ‘giant cock’ by taking key sponsorship spot for Mardi Gras

Alex Hayes

January 12, 2016 2:42

Condom brand Ansell has usurped rival Durex as one of the principle sponsors for the Sydney Gay & Lesbian Mardi Gras.

The new three-year deal will see Ansell replace the long-time sponsor of the key sexual health product category for the event, with Ansell set to release a new ad campaign centred around its Skyn condoms.

Mardi Gras CEO Michele Bauer said the deal showed the festival’s “commitment to our communities’ health and wellbeing”.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics

Ansell condoms Durex

2 COMMENTS

Jack 12 Jan 16

Can we have some adverts like this but featuring women making a play for the blokes, instead of blokes making a play for blokes, and see how long it takes for the femonazi brigade to whip up social media sh*tstorm of complaints?

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Missed opportunity 12 Jan 16

Do they spell the bell end for Durex?

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