Mobile marketing company Ansible has announced Ara Ko as the new head of mobile marketing ahead of the launch of a new technology platform.

Scott Player and Ara Ko
The announcement:
Ara Ko Joins Ansible as the Agency Redefines Capabilities
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Interesting.. pioneered? really you mean they had a conversation with a tech company in the US and now use it in Australia. Not really groundbreaking, another mark your one homework scenario. Bit late for a so called Mobile company to be looking at bringing mobile tech into Australia and calling themselves experts, good hire for them as their mobile talent in Australia is lack luster. While they are at it they should probably sync with Cadreon so that Mediabrands have a clear objective in market as opposed to conflicting.