Answers for Adam: Should marketers follow Kyle Sandilands’ lead?
With people more likely to notice the negative Adam Ferrier asks should marketers dial up the negative for more sales?
If you have an ugly feature on your face – guess what other people notice. In fact they notice it even more than you think – sorry. In fact, it’s normally how we remember other people ‘You know Bob – the guy with the big hairy nose’.
We pay attention to his big hairy nose for the same reason we notice negative, alarmist headlines in the news. Or why advertising often uses scares and shock tactics. Or why 74per cent of the available words we can use to describe someone’s personality are negative.
Ferrier
If you don’t have something nice to say about someone don’t say anything at all.
And yet Jonesy & Amanda – radio’s “nice guys” – have come in equal #1 with Kyle & Jackie, and their station WSFM is Sydney’s #2.
Maybe we’re split 50/50 negative/positive…
The question could be paraphrased as “Do you want the bogan dollar or not?”
If you run a business where you actually have to meet your customers/clients then you probably don’t want to attract those that negative approaches bring (think about having a nightclub, want one where the elite come or one that’s in the news for constant glassings?).
If on the other hand you believe that its reasonable to exploit the fact that a fool is easily parted from their money….you might go for it – but then you have to consider your conscience (if you have one).
Depends on whether you see your self as singlemindedly chasing the buck = go for it;
or.. as an influential and responsible part of society that has an ability to affect standards= think it through.
For all his manipulative tittilation, does anybody really see Kyle as a good example?
But I repeat if you are well focused on what YOU want almost anything is excusable……..just ask Bernie Madoff or Hitler.