Antony Catalano shows his hand with ‘real estate superstore’ launch

Media executive Antony Catalano’s View Media Group has officially launched view.com.au, a real estate listing site based on a freemium model, with a debut campaign premiering on AFL Grand Final Day.

View Media Group was founded last year as a joint venture between Catalano and billionaire investor Alex Waislitz. Catalano has insisted on multiple occasions that View will not be a “Domain 2.0”, the Nine-controlled real estate group where he was previously CEO.

Announcing the new platform, Catalano said it will be a “consumer-facing brand that will act as the front door to attract consumers.”

“Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1 billion of digital property advertising.”