Anxious Gen Z still hopeful on creator economy
Almost half of Gen Z believe that becoming a content creator is a credible option, according to a survey released by Live Nation’s agency Connect.
Releasing its annual ‘Love Song’ study of more than 4000 Australians on Friday morning, Connect by Live Nation found that Gen Z (born 1996 – 2010) were easily the most anxious generation surveyed (around 33% anxious to 15% Gen X).
They were also the most hopeful when it came to the creator economy, with 45.5% saying yes to the questions “I agree that being a creator is a credible career choice.”
The phrasing in Live Nation’s survey – 45% of Gen Z describing a creator career as “credible” – feels designed to manufacture outrage, insinuating that many of Gen Z think they have a likely shot of making it.
The odds of sustained success in content creation are vanishingly slim, but the same is true of acting, music or sports. We admire the efforts of people who succeed in those fields – is that not the mark of a credible career?
Every generation has its share of unlikely dream jobs – can we just give up with the clickbait?
You little twerps need to learn the value of hard work. In my day….
Strongly suggest having a Plan B ?