Foxtel found in breach of gambling ad rules

Foxtel ran afoul of the gambling advertising rules during the broadcast of an AFL match last season.

This well-timed ruling comes as Foxtel’s new AFL rights deal kicks into gear with the start of the new season.

The Australian Communications and Media Authority (ACMA) found a virtual banner promoting a gambling company appeared during Foxtel’s coverage of an April 2024 match-up between Port Adelaide and Essendon. The virtual banner “failed to include an adequate responsible gambling message”, according to the ACMA’s investigation.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.