ANZ brings back Novak Djokovic and focuses on fundraising Australian Open campaign

January 15, 2016 2:57

ANZ Bank has brought Novak Djokovic back for its campaign around the Australian Open Tennis, using the Melbourne Grand Slam event as a major fundraiser for World Vision.

In its eighth year as a major sponsor of the tournament the bank is also pushing further with technology, including its first move into virtual reality.

This year’s campaign sees the world number one channel some interesting characters from the world of tennis in a campaign urging people to take selfies wearing headband and push them out on social media using the #HeadbandForGood hashtag.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Derp 15 Jan 16

Great work. Love seeing brands that use starpower for the greater good. Novak’s personality just makes it even better. Looking forward to trying the VR at the AO!

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Aaron 18 Jan 16

I really like this. Slacktivism can do something good for charity!

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