ANZ controls 2% of global ad spend but 19 per cent of world’s most effective campaigns: Warc

Warc Asia boss Ed Pank at Mumbrella360 today

Australia and New Zealand make up a tiny percentage of global advertising spend, but constitute almost one fifth of the world’s most effective campaigns, data from ad research firm Warc revealed today.

ANZ make up just two per cent of global ad spend combined, but 19 per cent of the Warc 100, an index of the world’s best performing campaigns at effectiveness awards.

By contrast, Asia controls almost a third of global ad spend through huge markets such as China and Japan, but makes up just 18 per cent of the Warc 100.