ANZ, Google, Marley Spoon, Facebook and more join Mumbrella360 plus extra masterclasses announced

April 23, 2018 10:11

The challenges of today’s CMO will be tackled head on in a Mumbrella360 panel led by Humdinger founder, Al Crawford, and featuring senior executives from Deloitte, AANA and Facebook.

Crawford will lead the session looking into the challenges of today’s CMO

With CMOs having the unenviable title of the shortest tenure of the C-suite, Crawford will discuss the challenges and opportunities with Nicole McInnes, former head of eCom marketing at WolliesX, part of Woolworths, Naomi Shepherd, group industry director at Facebook, John Broome, CEO of the AANA and Andy Bateman, national lead partner, innovation strategy at Deloitte.

The group will attempt to get to the bottom of whether the problem is more than just a headline, and the keys to a successful relationship between the CEO and CMO.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

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ANZ, Google, Marley Spoon, Facebook and more join Mumbrella360 plus extra masterclasses announced

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