Anzac Appeal invites people to buy minute of silence on their mobiles

A fundraising campaign for the RSL Anzac Appeal has created a pre-recorded minute of silence people can purchase via their mobile phones. The campaign titled ‘The Minute of Silence’ has been created by DDB Melbourne, Tribal Worldwide and Mango Australia.

ANZAC Appeal 2014 – The Minute of Silence from Awards on Vimeo.

The announcement:

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