AOC and News Corp sign five year partnership to bring the games and advertisers to Aussies

November 27, 2015 4:07

News Corp will be able to sell Olympic games sponsorship packages in the same manner as TV networks have traditionally sold the games, after signing a partnership deal with the Australian Olympic Committee for the first time since the Sydney games in 2000.

The five year agreement covers the games in Rio next year, the 2018 Winter Games in South Korea and the 2020 games in Tokyo.

Damien Eales, John Coates and Peter Blunden: sign deal for News to sell TV style Olympic deals

The multi-year deal will see news offer multi-platform advertising packages to sponsors in the 10 week lead up to the games next year.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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