AOL rumoured to be in talks to buy Mashable

Tim Burrowes

January 7, 2010 5:36

AOL is reportedly in talks to acquire popular social media blog Mashable.

The news was first reported on blogging site Gawker and spread to Twitter after well-known blogger Robert Scoble tweeted “My sources confirm that Mashable is being sold to AOL. Trying to get more details now”.

However, he later tweeted: “”I am hearing now from another source who has a source inside AOL that it isn’t being confirmed from inside AOL. If you know anything call.”

Pete Cashmore, Mashable founder, has so far declined to comment on the speculation.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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3 COMMENTS

Ian Farmer 8 Jan 10

Another sign of the evolution of the “Content Exchange” model

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larry 8 Jan 10

Guardian bought paidcontent.org for about $30m a few years back. These acquisitions and these prices feel overvalued to me – I wonder what the real earning opportunity is for these niche media/tech nerd sites are. Whether they’re real future commercial foundations or more distractions to look like the large guys are evolving their approach.

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