Australia is a test ground admits AOL’s international boss

April 30, 2015 11:13

Online giant AOL is expanding its footprint in Australia with the launch of HuffPo and its programmatic platforms locally. Head of AOL International Graham Moysey sat down with Nic Christensen to talk about the future of video, its partnership with Fairfax Media and how the company is using Australia as a testing ground for its ad sales plans.

Where are things up to with the Huffington Post Australia?

Fairfax are an amazing partner. There was a massive demand to see who could partner with the Huffington Post and I think Fairfax is really excited and we are excited about that partnership, which will give us an enhanced display and enhanced video presence.

It is going to be great. I had the fortune of previously running our Canadian business, which was our first international edition, and we are now at 13 and so I have witnessed what that platform can do, the niche that it fills and specifically how viral the sharability of the CMS is.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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