APAC social media ad spend up 8% year-on-year; engagement flat or declining

May 25, 2022 7:00

Unified customer experience (CX) platform, Emplifi today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC).

While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year ago. At the same time, however, social engagement patterns are flat or declining.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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