APD hires two in Sydney office

Digital services firm APD has made two new hires in Australia with David Avery joining as regional head of sales and Ben Poliansky as SMS manager.

The release:

APD has hired two customer engagement specialists in its Australian offices, David Avery joining as Regional Head of Sales and Ben Poliansky as SMS Manager.

David will play an instrumental role as APD introduces the IBM Marketing Cloud to its clients looking to extend their marketing automation capabilities, primarily in the Australian market at first, and expanding into New Zealand and Asia. He spent three years selling the product, previously known as Silverpop, in the Asia Pacific market.