APG debuts new committee members at Comms Council panel

The Account Planning Group (APG), will debut their new committee members at next Tuesday’s “Unexpected Media Thinking” during the Ideas Exchange panel debate.

The announcement:

Committee representatives sitting on the panel include: Katie Rigg Smith (CEO, Mindshare), Sophie Price (Head of Planning, The Hallway), and Mel Mullins (Strategy Director, UM). Simon Lee (Creative Partner, The Hallway) will also join the list, with APG Chairman, Russ Mitchinson, taking the role of moderator.

Delivering a holistic overview of how planners can work to achieve the best creative and effective results for clients, this session will explore the hotly debated topic of collaboration – everything from remuneration models, media insights and relationships with channels (including Google and Facebook), to hybrid planning and the strengths of different models and collaboration processes.