APN CEO Michael Miller: Some publishers are ‘giving up too early’ on paywalls
The CEO of APN News & Media Michael Miller has warned that some of the US publishers who are taking down their paywalls are “giving up too early”.
But Miller, who is also chairman of industry body The Newspaper Works, indicated Australia had some catch up to do in the mobile and branded content spaces.
Speaking to Mumbrella, on the sidelines of the International News Media Association (INMA) World Congress in New York, Miller said some publishers were “hitting a wall” with their digital growth but that they needed to look to overcome this.
My favourite is Fairfax’s “Paywall”.
Uh oh I’ve reached the end of my 30 articles for the month.
Better clear my cache.