APN Outdoor launches inaugural CityRail campaign for Emirates
Outdoor company APN sells its first CityRail on train campaign.
The announcement:
APN Outdoor, Australia’s leading outdoor advertising operator, has announced Emirates as the inaugural advertiser on the exterior of CityRail trains.
This is the first time ‘on-train’ advertising on CityRail trains has been sold to a 3rd party advertiser by an out of home operator. The on-train advertising package comprises two (2) Tangara trains of eight (8) carriages each with exterior panels (6.2m x 0.8m) placed on each side of the carriage (i.e. total of 32 panels across the 16 carriages).
Seen the train this morning.. Only reason I looked was because it was NEW – but the format is not what I expected. Very Limiting!
7 News have had a story covering this – with an image of the above train.
https://www.youtube.com/watch?v=Li0uBakSB-s