Why APN Outdoor’s Olympics sponsorship is a big leap forward for the outdoor industry

After APN Outdoor signed a partnership deal with the Australian Olympic team, Mumbrella’s Alex Hayes sat down with APN boss Richard Herring and AOC COE Fiona De Jong to ask them what is in it for both parties?

While the new four-year deal between APN Outdoor and the Australian Olympic Committee might look, on paper, like a straight-forward media partnership, APN’s boss Richard Herring claims it is “a coming of age” for the company.

In the past four years APN has been one of a number of outdoor brands in Australia to invest in digital signage for its various properties. And it is that investment which Herring says has made the new partnership possible.