Apparent welcomes new chief media officer to the leadership team
Simon Pugh
Apparent has expanded its team with the appointment of Simon Pugh as chief media officer.
Pugh has held senior leadership positions across Publicis Groupe, Omnicom and Dentsu in Sydney, New York, and San Francisco.
As chief media officer, he will be responsible for growing Apparent’s media offering in Australia and internationally.
Before joining the full service independent agency, Pugh was part of the team that established the newly formed EssenceMediacom agency in Australia. He has worked with startups and international brands, including Square, Microsoft, Diageo, and The Coca-Cola Company.
Simon Pugh
Pugh said he was drawn to the company because it’s an agency focused on solving complex client problems through the integration of media, creativity, data and technology.
“Importantly, these are deep specialisms that currently all exist within the agency, not typical across today’s Australian agency landscape,” he said.
“In a world where clients are needing help to design and operationalise their future focused marketing capabilities, I really believe our integrated, agile and tech focused model is a differentiator. From my very first conversations with Phil and Suzy, I was impressed by the culture of the agency and its singular focus on delivering business impact for clients.”
Apparent managing director Suzy Smiley said she was delighted to welcome Pugh to the leadership team.
“His considerable experience working with major brands at some of the most recognised and awarded agencies will help accelerate our media and marketing capabilities. We continue to attract top talent to Apparent that helps drive our clients’ businesses and expand our global footprint.”
Pugh is the latest senior appointment at Apparent. Jason Hill joined the agency in December as chief strategy officer, a newly created role.
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