Apple has handed brands a whole new way to connect with millions of users
Apple has opened up some of its biggest apps including messaging and Maps to external developers for the first time. DT’s Wil Monte outlines how brands can take advantage of the latest updates.
Yesterday at its Worldwide Developer Conference Apple announced they will be opening a number of their core services to developers, including Siri, Messages and Apple Maps.
While the crowd at WWDC will have you think that this is the greatest thing ever announced, but with an hour of rapturous applause at the completion of every sentence it does get hard to remember what was important and what was…well, just that someone who works at Apple said something on stage.
Amid the white noise, this announcement is something that is not just another minor iteration but potentially a huge change at Apple.
