Apple takes InMobi’s Marc Fine to lead new iAd division in Australia

Fine

Apple has taken experienced mobile sales man Marc Fine to lead its new iAds division as it looks to boost advertising spend on its apps and recently-launched iTunes Radio offering.

Fine was head of marketing and key accounts for independent mobile ad sales network InMobi for three years, and prior to that had stints at Optus as portal manager and advertising platforms and innovation manager and marketing manager for Vodafone Live.

Apple rolled out the iTunes radio and iAds offering in Australia in February, as it looks to tap into the burgeoning and competitive music streaming market here, with advertisers including McDonald’s and Pepsi Next on board.