F.Y.I.

Apple taps marketing tech companies for iAds automation

November 24, 2014 10:55

Apple has signed several advertising technology companies including advertising automation firm Rubicon Project to power ads on the iAds mobile developers platform.

The release:

LOS ANGELES– Rubicon Project (NYSE: RUBI), a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, has announced that it has been selected by Apple along with several other advertising technology companies to help power iAd’s adoption of automated advertising for Apple iAd’s 250,000+ mobile developers.

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