Apple Vision Pro: Is this the iPod moment for the metaverse?
Apple has just dropped the Vision Pro – a headset that promises to bring mixed reality and the metaverse to the people. What does this mean for the advertising industry? Ex-tech journo and Mumbrella editorial director Damian Francis share his thoughts.
With the release of Apple’s Vision Pro headset and all-new UI, the metaverse has just had its iPod moment, and the advertising industry will be refocusing its gaze on the possibilities in a much sharper way.
Early this morning Australian time at its annual Worldwide Developers Conference, Apple finally took the covers off its highly anticipated AR/VR headset. It’s a typical mixed reality headset with an Apple twist.
Apple Vision Pro
No.
This devce will be the game changer we’ve been waiting for. It’ll kill off TVs once and for all.