Opinion

Apple Vision Pro: Is this the iPod moment for the metaverse?

Apple has just dropped the Vision Pro – a headset that promises to bring mixed reality and the metaverse to the people. What does this mean for the advertising industry? Ex-tech journo and Mumbrella editorial director Damian Francis share his thoughts.

Damian Francis

June 6, 2023 10:13

With the release of Apple’s Vision Pro headset and all-new UI, the metaverse has just had its iPod moment, and the advertising industry will be refocusing its gaze on the possibilities in a much sharper way.

Early this morning Australian time at its annual Worldwide Developers Conference, Apple finally took the covers off its highly anticipated AR/VR headset. It’s a typical mixed reality headset with an Apple twist.

Apple Vision Pro

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

Topics

Apple Apple Vision Pro AR headset metaverse mixed reality VR

2 COMMENTS

Is this the iPod moment for the metaverse? 6 Jun 23

No.

User ID not verified.

Michael 7 Jun 23

This devce will be the game changer we’ve been waiting for. It’ll kill off TVs once and for all.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Apple Vision Pro: Is this the iPod moment for the metaverse?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE