AppNexus adds Japan and Asia-Pacific to Sydney manager’s remit

Programmatic advertising optimisation platform, AppNexus, has announced the promotion of Samuel Tan to the role of senior director, market development for JAPAC.

Based in Sydney, Tan will be responsible for the company’s go-to-market strategy across the region. Previously serving as senior director, market development for Australia and New Zealand, his remit has been expanded to also encompass Singapore and Japan.

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