Mumbrella Logo
Login
F.Y.I.

AppNexus announces partnership with Association of National Advertisers

September 9, 2016 2:21

AppNexus announced it will form a strategic partnership with the Association of National Advertisers, to help members understand how marketers use their data.

appnexuslogo

The announcement:

AppNexus, the world’s leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a strategic partnership to help ANA members understand how marketers are using their valuable first-party data and how they can better leverage it to remain competitive in the programmable age.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe
Topics
ANA AppNexus Association of National Advertisers data-driven advertising
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.