F.Y.I.

AppNexus announces partnership with Association of National Advertisers

September 9, 2016 2:21

AppNexus announced it will form a strategic partnership with the Association of National Advertisers, to help members understand how marketers use their data.

The announcement:

AppNexus, the world’s leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a strategic partnership to help ANA members understand how marketers are using their valuable first-party data and how they can better leverage it to remain competitive in the programmable age.

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