AppNexus signs over 260 new publishers
Technology company AppNexus has signed over 260 publishers including News Corp, Nine, Ebay and The Guardian with the aim of growing the marketplace for digital advertising.
The announcement:
AppNexus Signs Over 260 Publishers in 2016 to Grow the Largest Independent Marketplace for Digital Advertising
I wish Appnexus alot of luck but certainly they missed out on so much potential. While calling out that they are “all in ” on mobile a few years back they failed to support the app developer community while others wisked by them and Facebook comands a larger market share. This with their lack of investment in the video space too late too fragmented to be a relevant player leaves Apnnexus at a rather peculiar point. They are trying to focus on the publishers in hopes of attracting the advertising budgets while neglecting their long tetm partnerships with networks that have gelped fule their growth all these years by bringin both supply and demand to their platform. I love the Appnexus crew, what they are trying ti accomplish and wish them all the luck in the world.
At the end of the day someone has to contend with Google and Facebook once they go public I will buy their stock!