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April Fool 2017: Ikea airline, Mia Freedwoman, Kochie in the slammer, tattoo spellcheck, bacon alarms

It’s the day that brands have woken up to as a way of generating some easy media coverage. Below – in a post being updated throughout the day – we round up 2017’s best efforts. Feel free to let us know any we’ve missed in the comment section

April 1, 2017 8:48

Ikea launches its low cost airline, FLIKEA

With non-stop flights between Sweden and Australia, meatballs for passengers, and of course Ikea footstools in economy, the new FLIKEA airline is a tad too good to be true.

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Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics
9Honey April Fool April Fool's Day April Fools Audi audible Budget Direct Burger King Contiki CupoNation David Koch Deliveroo eHarmony Foodora Herald Sun Honda Ikea Infiniti ING Direct Insurance Direct mamamia Mark Latham ME Bank Mia Freedman New Daily St George Bank TV Tonight Uncle Toby's Wotif
9 COMMENTS
It's its 1 Apr 17

Whoever wrote press releases for eHarmony needs to learn the proper usage of its.

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Tim 1 Apr 17

Check out Audi Australia’s! Very funny.
https://www.facebook.com/AudiAustralia/videos/1086265901485554/

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Andrew Russell 1 Apr 17

Just stumbled upon this new movie starring The Rock and Merly Streep?

http://www.skipi.tv/mybodyguard/

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I wish 1 Apr 17

This one just might come true https://www.facebook.com/Captrisky/posts/1295172233905433:0

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John 1 Apr 17

Here’s a hilarious one: http://musicfeeds.com.au/news/.....tion-2018/

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Dave 1 Apr 17

Flying emus in NSW National Parks this morning. Very funny. https://www.facebook.com/NSWNationalParks/videos/1482220108486916/

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Brendon 1 Apr 17

https://m.facebook.com/story.php?story_fbid=1294322403977165&id=132020806874003

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Nikki 1 Apr 17

http://mumsgrapevine.com.au/20.....reastfeed/

The lactation pill for men

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Nikki 1 Apr 17

Chestfeeding is the new breastfeeding ?
http://mumsgrapevine.com.au/20.....reastfeed/

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