Are brands too quick to cancel Australia Day?
“Perhaps rather than an ‘all or nothing’ position, an approach that is balanced, inclusive and sensitive will resonate with a greater depth of your brand community,” says Nicole Reaney, CEO of InsideOut PR.
Last week commenced with the annual lamb ad that is traditionally released ahead of Australia Day. It was met with positivity with exposure in media celebrating Australia and well, lamb. But by mid-week, in stark contrast, other companies became slaughtered for their intentions to recognise the day, including Woolworths and Aldi.
How did one organisation fly free through the airwaves while others were met with backlash for essentially the same topic?
How true is it that Halloween is promoted everywhere in all it’s ugliness yet Australia Day is being phased out. I guess we’ll be celebrating American Independance next!! We live in a magnificent country and should be grateful.
I hope the bbq on the beach won’t be frowned upon. Just hide the Aust Day napkins.
The $Dollar shops will probably make a killing out of the disrespect by the big guns