Five lessons learnt from launching an AI chatbot with Abbie Chatfield
Late last year, Tourism NT introduced a new offering, ChatNT, an AI travel expert empowered by media personality Abbie Chatfield. Here, Tourism NT’s director of digital marketing and data services, Kristie Beattie, reveals the five lessons they learnt from the launch.
In July this year, a discussion began at Tourism NT about the prospect of launching an AI chatbot imbued with Abbie Chatfield’s signature tone and personality.
Our Domestic Marketing team and their project agency, Edelman, had earmarked Abbie as an ambassador for Tourism NT’s 2023 summer campaign, but they wanted to bolster the PR potential of the campaign by leveraging the pop culture buzz around ChatGPT – to get interstate audiences talking about summer in the NT in a different way, inspiring them to travel here, just like Abbie did.
The idea? Launch ChatNT: the first Australian branded AI chatbot to generate celebrity-like conversations and interactions with audiences.
