Abbie Chatfield stars in new Tourism NT offering, ChatNT

November 14, 2023 9:13

Tourism NT has launched a new offering, ChatNT, an AI travel expert empowered by media personality Abbie Chatfield’s charm and knowledge.

ChatNT marks the first time an Australian brand has used OpenAI’s GPT-3.5 model, via Microsoft Azure OpenAI Service, to generate celebrity-like conversations and interactions with audiences.

Inspired by ChatGPT, ChatNT uses OpenAI’s advanced language processing capabilities to generate accurante ‘Abbie-like’ responses to questions about summer holidaying in the NT.

Chatfield, who also takes up the role of ‘chief sensory office for Summer in the NT’, was tasked with uncovering how summer can be done differently in the NT. She has traveled across the Territory, with the planning help of ChatNT.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.