Are CMOs in crisis or in clover? | Mumbrella360 video
In this video from June’s Mumbrella360 conference, a panel of industry experts sink their teeth into the issues plaguing CMOs in today’s market, and attempt to resolve some of the profession’s biggest bugbears.
Moderator Al Crawford explains how in order to complete research for the session, he “went to the internet and discovered some rather doom-laded statistics” about CMOs.
These included the unfortunate fact that 80% of CEOs don’t trust or are unimpressed by their CMOs, 74% or marketers say their jobs don’t allow them to maximise their impact on the business, and CMOs currently have the lowest tenure in the C-suite.
Nicole McInnes, chief marketing officer, OVO Mobile posits her answer to the first statistic, saying: “The root cause of that statistic is that CMOs don’t often speak the language of CEOs.”
I’m rather impressed by the piers ability to assess professions.