Are Media CEO Brendon Hill on fresh starts, branding and leaving Bauer Media behind
Yesterday the long-awaited rebrand was announced for Bauer Media now that the magazine publisher is owned by private equity firm Mercury Capital. Mumbrella’s Hannah Blackiston spoke with CEO Brendon Hill about the new Are Media name, his plans for the newly-united media business and fresh starts.
Brendon Hill sounds noticeably more chipper when I speak to him on Monday afternoon than other times we have spoken. It’s probably because, after what’s been a complex couple of months for Bauer Media, the magazine publisher finally has good news to deliver to market.
Earlier that day, we received the announcement everyone had been waiting for – the new branding identity for the media business Mercury Capital acquired in July. The answer? Are Media. Based around the company’s core principals – audience, reach and engagement.
Hill is confident in the future of Are Media
