Are Media launches podcast series investigating captivating content for women
Are Media has launched a podcast series investigating the content that captivates Australian women, as exclusive Kantar research reveals a six-fold increase in top of mind awareness for advertising created by Are Media brands in print, digital and social media.
Hosted by author, TV presenter and criminologist, Dr Xanthé Mallett, the ‘Captive!’ series talks to leading editors and content creators, including Nicole Byers, editor-in-chief of The Australian Women’s Weekly, Nicky Briger, editor of marie claire, Elle Lovelock, editor-in-chief of Home Beautiful and Real Living, Gourmet Traveller editor Joanna Hunkin, Alex Bruce-Smith, digital managing editor of ELLE and marie claire and Clare Catt, head of creative at Are Media.
The three-part podcast looks at risk taking and rule breaking content, what motivates women and keeps them coming back for more and ways brands can use commercial creativity and Are Media’s data, research and insights to drive audience engagement.
