Are Nine’s SMH and The Age an advertiser’s answer to those wanting the biggest and best?
In this opinion piece, James Manning considers whether tracking winners of last week’s Walkley Awards can work as a quality guide for media planners.
Group photo of the 2026 Walkley Awards winners
Marketers wishing to link their brands to the most-read and best journalism have a limited number of ways of planning their ad strategy.
One is the number of people that read the news. Another is the quality of that news.
Gauging the most-read news media can be a challenging adventure that includes gathering readership data from various sources — including Roy Morgan and Ipsos, with the latest data from each released last week.
