ARN promotes Mix stations with campaign reminiscent of rival 2DayFM’s
The Australian Radio Network (ARN) has kicked off an outdoor campaign in Melbourne and Brisbane to promote Mix101.1 and 97.3FM giving two brand identities, with one aping a campaign from rivals 2Day FM.
In Melbourne the station is being promoted with new tagline ‘music that moves you’ while Brisbane uses the line ‘Get happy’, which draws parallels to the ‘happy’ campaign rival Southern Cross Austereo station 2DayFM ran after the departure of Kyle and Jackie O to ARN’s Sydney station KiisFM.
So what if this is the same as 2DAY-FM. No one in Brisbane could care less about 2DAY-FM. And Robin, Terry and Bob have consistently been on billboards and buses in SEQ for about five or more years, so there is nothing at all “new” about this.