ARN takes audience temperature on AI voices in radio
Thy was on air for 20 hours a week - but she isn't real.
ARN has sent a survey to listeners designed to gauge their level of comfort with AI radio presenters.
The survey — flagged in The Australian — was sent out to listeners of 91.1 Hot FM on the Sunshine Coast on Friday, and included a section subtitled ‘Thinking about AI-powered voices replacing human voices in radio’.
The audio network’s interest in AI is particularly relevant given it used an entirely AI-generated host “Thy” on Sydney-based CADA station for six months, without disclosure.
