Arnott’s launches legal action against Streets over Mint Slice ice-cream

July 18, 2016 12:48

Arnott’s has launched legal action against ice cream company Streets following the breakdown of a marketing deal which saw the ice-cream brand using Arnott’s products to promote its Blue Ribbon ice-cream.

The Financial Review is reporting Arnott’s has launched Federal Court action aimed at stopping Streets from its selling Mint Slice ice-cream due to concerns the new product would lead shoppers to believe that it contained Arnott’s Mint Slices.

A spokeswoman for Arnott’s confirmed the legal action but declined to be drawn on the details, saying: “Arnott’s has been baking Australia’s favourite biscuits for over 150 years. Our brands are our business and we have a responsibility to protect them. As this matter is before the court we don’t have any further comments.”

According to Arnott’s, its Mint Slice range is its second-highest selling chocolate biscuit in Australia after Tim Tams.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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