Brisbane radio ratings: 97.3fm retakes top slot
Brisbane’s 97.3fm is back on top in the market after a big jump in its audience share.
The station, a joint venture between ARN and DMG, increased its share of the Monday to Sunday market by 2.9 ratings points.
It rose to a share of 13.5%, taking it just ahead of DMG Radio’s Nova106.9 which was the top station in the previous survey on 14.3% but lost 1.2 share points to 13.1% share.
Brisbane station share / Nielsen
Good summary, but I think you missed two important points. 612ABC’s Spencer Howson, together with AM, has 15.8pc audience share in breakfast — all done without prank calls, stunts or belittling the audience. Also, commercial talk station 4BC has dropped to the bottom of the local Brisbane pack. Its breakfast show has one-third of Howson’s audience. With talk working so well in other markets, including those where there is competition on the commercial dial, what’s going wrong in Brisbane?